In business-to-business (B2B) lead generation, a company seeks to generate leads—potential customers—for its products or services. The process begins with marketing activities designed to generate interest in the company's offerings. Once a potential customer expresses interest, the company must then qualify the lead to determine whether the person or company is a good fit for its products or services. Finally, the company must nurture the lead to convert it into a sales opportunity. B2B lead generation is a complex process, but it is essential for companies that want to grow their businesses. By using a combination of marketing activities, companies can generate a steady stream of leads that can be converted into sales.
B2B Lead generatie
b2b leads genereren